On Dr. Strangelove, Roger Ebert once wrote; “People trying to be funny are never as funny as people trying to be serious and failing. The laughs have to seem forced on unwilling characters by the logic of events. A man wearing a funny hat is not funny. But a man who doesn’t know he’s wearing a funny hat … ah, now you’ve got something.” Therein lies the problem with Zoolander. There are more than enough good jokes and solid writing for Zoolander to be a fine comedy. But Ben Stiller, Will Ferrell, Owen Wilson et. all can barely go a minute without letting you know that they know that they’re wearing a funny hat.